Foundation for Health. 2016-2019;

Going beyond the rescue.

This division currently manages EQA’s honey brand:

The objective is to help facilitate economic growth for bee farms in Yemen that is currently facing hardships due to the ongoing war in Yemen. EQA facilitates the import processes of the honey into Malaysia.

From Hadramawt Valley’s bee farm in Yemen, honey lovers have acknowledged Al-Musaffa Sidr Honey as premium honey due to its clarity, aroma, flavour and viscosity.

The Sidr tree is considered to be sacred by many native Yemeni residents and has long been used as part of folk medicine in this region.

EQA through its Al Musaffa unit collaborates with NGOs and facilitates sales and charity events to promote Premium Sidr Honey from bee farms in Yemen. A portion of proceeds goes towards Yemen Relief Fund.